Calm Down and Watch-out for Emotionalism!

Even in this real estate "buyers market," a great difficulty for home buyers and home sellers is rampant or extreme emotionalism.

The concept, view and vision of the American "home" has become totally idealized if not even "disneysied."

What's the difference between a house and a home?
Marketing and sales pressure. We have endless slick glossy magazines entitled, Home Beautiful, House Wonderful, plus endless TV shows abou the subject.

We consumers, and we are all consumers, like it or not, can be and are daily swayed and persuaded by advertising and marketing to buy what we don't want or can't afford.

The same is true in real estate. But the especially new real estate agents , who demand to earn commissions quickly, employ what works best for them!

I believe real estate agents must employ what is best for the consumer at all times.

No-one is standing up for the consumer!

(The mortgage meltdown was caused, in part and parcel, because powerful groups, such as , the National Association of Realtors, the Home Builders Associations, the Bankers and Mortgage Associations, the US Congress and local state elected and appointed officials didn't warn the consumer of the financial dangers in make-believe mortgage financing! Where, O where,Consumer Protection Agencies? .)

Emotionalism tends to cloud the brain. In this type of rapidly evolving market I recommend curbing it as much as possible.

This is easier said, than done.

Emotionalism is a highly proven psychological selling tool and technique.
It can cut thought the strongest facade or reserve. It hits at our vulnerability.

This changing real estate market demands a clear and rational approach to home selling and home buying.

(I also believe that the real estate industry should not be the entire backbone of the national economy! This should be the role of industry and manufacturing as it was for over 150 years!

Real estate should fluctuate as a result of economic conditions. A reversal of globalization would help everyone. )

So calm down and watch out for your emotionalism.

Hope this helps,

Bill McInerney