Tuesday, May 13, 2008

SELLING A HOME IN TODAY'S MARKET



Let's look at the real estate market from a seller's perspective. Face it the current real estate market is confusing,convoluted and conflicted, It's a maze and a challenge for all.

The best Wall Street guru's, top of the top banking and lending officials and savvy governmental regulators and officials don't have any clear cut answers.

The great obstacle and difficulty today is getting from FOR SALE to SOLD.

With 35 years+ experience in the business I've seen "similar" ( but not the same) property market and financing conditions ( in the 1970's and 1980's). From this I have some hard earned "tips" I would like to share with you to help you sell!

Now, I don't pretend that I have the magic answers or solutions! I don't think anyone has! But, I believe, these tips will help you in finding that right, highly qualified, motivated and elusive potential buyer. My advice is:

1. Determine if you would "like" to sell rather than "having" to sell. It might make sense for you to wait out the market. ( 3 to 6 years).

2. Understand it takes considerable time to prepare a home, and you, for a potential sale.

3. Study, study and analyse your local real estate market. Keep a wary eye on the current inventory of "homes" in your local market and in your price range.

4. Determine a "right price" for you home. Foreclosures and non bank marketing auctions are raising havoc with comparable sales.

5. Make sure you home is properly "position" to the best possible target buying "public's and in the proper manner.

6. Study all modes of home sales financing such as FHA, VA and HUD. These loans take much more time and red-tape than conventional financing. Be sure VA buyer has a Certificate of Eligibility" in hand.

7. Make you home accessible for viewing by all potential buyers. Some qualified buyers can only view property during weekdays and during day night hours.

8. Work with only pre-approved to pre qualified potential buyers who have demonstrable cash reserves for down payments and closing cost.

9. Eliminate clutter and consider investing in professional staging!

10. Learn to be flexible. Deals that work today are give and take on BOTH sides.

11. Comprehensive marketing works best. Internet is good, Internet plus print advertising plus direct mail, plus etc works best.

12. Don't anticipate a smooth ride. We all hit potholes and detours. Try to minimize these as best possible.

13. Look at you home again as a buyer. What are the assets and liabilities. Be realistic.

14. Learn to overcome objections and learn t o accept that some deals just don't make it to the closing table.

15. Don't be afraid of seeking professional advice or assistance. Make your property goals and objectives happen!

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