Probably, as never before in the history of the modern real estate brokerage business, have customers and clients alike need straight talk and honest answers.
What they don't want to hear is the same old canned "kool aid," sales pitch.
Is this the time to sell? Is this the time to buy?
Do you have the wit, wisdom and comprehensive market information, in each and every instance,to answer these questions in-depth manner and with with complete honesty?
If you are in the business " just for the money," than perhaps this is no market for you.
If you are truly a real estate "professional" you will take the time to answer each and every individual question on a well researched, individual level level.
Glibness is what got us here.
The brokerage business has become, or had become, much to casual and informal. It was,in my opinion,simply made almost too easy to purchase a home.
Yes, one of the biggest purchases, a person or family made, or can make, was and is often time handled in a highly informal, non professional, or well thought out manner by ALL PARTIES: buyers, sellers, agents, mortgage brokers, appraisers, bankers etc.
You may well sit back and say, " Let the buyer beware" but this, in my opinion is just a cop out, a blatant excuse which breeds total incompetence and sloppiness.
Sadly the industry did NOT clean it's own house and now I believe the federal and or state government may well take the necessary action.
Where was the NAR ( National Association of Realtors) long before the "bubble" became a serious problem? Did they protect the general public or the home buying consumers? The short answer is NO.
So what to tell customers and clients today? My recommendation: Tell them the truth and if you don't know what that is, then , be sure to tell them that!
Bottom line: Put honest above commission dollars!
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