The giant real estate brokerage firm Realogy which operations many major US brands
continues to bleed profusely.

In February media rumors had it that the firm would seek bankruptcy protection.

Realogy said that the private-equity firm Apollo Management had pledged to help the company with its debt ratio and cash flow through the end of the year.

Realogy said that the private equity firm Apollo Management had pledged to help the company debt ratio and cash flow through the end of this year. The same firm
Apollo had a major financial stake in Linens'N Things that folded this year.

The owner of the franchise real estate brokerage "brands" Coldwell Banker Residential Real Estate, Century 21, ERA,The Corcoran Group, Better Homes and Garden and Southeby's posted a loss of $259 million for the first quarter
of 2009.


Realogy Corporation saw it's total revenue fall by $354 million. Much of the loss, $144million was attributed to interest payments on the company's debt.


The firm is struggling under a debt $3.25 billion


The firms company-owner brokerage( a small part of the firm)slashed office branches from 1,100 they had at the peak of the boom to 753 at the end of March 2009.

This multi-branded firm has all of it's financial egg's in the residential real estate brokerage business which appears to be faced with many more major contractions.


Bill McInerney

BUYING OR SELLING? CALL BILL MCINERNEY 617 816 3933