Years ago the army taught me that when the shells and bullets start flying to find a fox-hole and keep your head down!
Well today the commercial real estate is somewhat like that but no shells, no bullets and rather just a whole bunch of nothing is occurring.
The old military saying was sound and my advice today is rather than finding a fox hole find a real estate niche.
So I've decided to go back to the Great Outdoors. O, not the Wild-West or anything like that but rather a return back to the Outdoor-Billboard Advertising world! I spent many, many years in that industry and was with Rite Media of MA, NH and NYC.
It's a small industry with only 618 firms in the US who own, license, rent, lease or otherwise control the nations 450,000 billboards, devices and signs along the nations 4 million miles of highways. It's big business with gross annual volume of $7 billion.
But rather than represent Big Billboard I'm aiming to consult, advise, represent and negotiate for those property owners who rent, license and lease to these billboard firms.
So for the time being I'll keep a toe in the commercial real estate waters, return to school in September and dabble in the billboard biz. I'm going to try to go global since the business is so universal and with the Internet( and the marvels of the translator widget) who knows?
Now my questionis: Do you know anyone, anywhere, who just might have a billboard on a rooftop, wall or land? I know what the billboard firms don't want proeprty owners to know!
Photos abovce: Left US Highway Billboard and RIght: Paris, France street Billboard!
My other blog is: http://billboardmac.blogspot.com
Bill McInerney
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